Marketing Managements Ability to Develop Essay Example for Free

Marketing Managements Ability to Develop Essay Main Forces in the Organisations Macroenvironment Macroenvironment: The larger societal forces that affect the whole microenvironment. The organisation and its microenvironment operate in a larg macroenvironment of forces that shape opportunities and pose threats to the organisation. The organisation must carefully watch and respond to these forces. The macro environment comprises of six main forces: 1. Demographic Forces: Demography is the study of human populations in terms size, density, location, age, sex, race, occupation and other statistics. The organisa my group discussed was McDonalds. The points we come up with involving demographic forces were:- As Australia has an aging population McDonalds co better tailor products this. As Australia is and is becoming more ofa multi cult society McDonalds need to be aware of the ethnic diversity in each region. 2. Economic Forces: The economic environment consists of factors that affect consumer buying power and spending patterns. Markets require buying power a well as people. Total buying power depends on current income, prices, savings an credit. Marketers should be aware of major trends in income and changing consu spending patterns. A range of products to meet all levels of income would be advantageous especially considering the recent global financial crisis where consumer spending was dramatically reduced. 3. Natural Forces

Supernatural in Shakespeares Macbeth - Witches and Lady Macbeth Hold t

The Witches and Lady Macbeth Cause the Downfall of Macbeth      Ã‚  Ã‚   William Shakespeare's tragic play, Macbeth shows the gradual descent of the character Macbeth into the moral abyss.  Ã‚   Macbeth's yearning for power draws him to the murder of King Duncan, Banquo, and Macduff's family. It is difficult to understand how a courageous, gentle man such as Macbeth, could be involved in such villainous activities. In truth, it was the witches and Lady Macbeth that transformed into evil Macbeth's natural desire for control and authority.   The play, Macbeth clearly illustrates that wicked intention must, in the end, produce wicked action.      Shakespeare focuses on Macbeth's courage early in the play.   For example, Duncan and the sergeant both compliment Macbeth's mental and physical bravery in Act I, Scene II.   Macbeth "carv'd out his passage"(I.ii.21) until he and the enemy general were face to face.   In the same act, the reader is told that Macbeth is brave because of his "disdaining Fortune"(I.ii.19) In addition to his quality of courage, Macbeth is also a gentle man.    Demonstrating his love and devotion for his wife, Macbeth refers to her as "his dearest partner of greatness"(I.v.11).   Lady Macbeth views his kindness as somewhat of a problem for their quest for power.   She says that Macbeth is "too full o' the milk of human kindness"(I.v.17)   to place them on the   throne of Scotland as a result of murder.      Macbeth realizes that Duncan is, in fact, a good and humble king.   Other than to fulfill self-centered desires and uncontrolled ambitions, there is no valid reason to murder him.   However, both his wife and the three witches soon pressure Macbeth to murder Duncan.   The three witches are supernatural in... ...es are ruined.    Works Cited and Consulted:    Biggins, Dennis. "Sexuality, Witchcraft, and Violence in Macbeth." Shakespeare Studies VII (1975)    Callaghan, Dympna. Woman and Gender in Renaissance Tragedy. Atlantic Highlands: Humanities Press International, Inc., 1989    Foakes, R.A. "Images of death: ambition in Macbeth." In Focus on Macbeth. Ed. John Russell Brown. Boston: Routledge, 1982.    Muir, Kenneth. "Introduction." In Macbeth. Ed. Kenneth Muir. New York: Routledge, 1992.    Novy, Marianne. Love's Argument: Gender Relations in Shakespeare. Chapel Hill: The University of North Carolina Press, 1984    Shakespeare, William. Macbeth. Ed. Kenneth Muir. New York: Routledge, 1992.    Stallybrass, Peter. "Macbeth and Witchcraft." In Focus on Macbeth. Ed. John Russell Brown. Boston: Routledge, 1982.   

Acquisition Strategy Essay

In today’s market it is very important for company’s to remain competive in order to maintain an edge over its competitors. The days that a company can rely on its reputation to continue making profits are gone. Today, everyone is looking to save money by buying less expensive items like economy brands, considering that the diffrences between the two products are similar and the features that are not offered are of little value. This will make a consumer buy the less expensive item. Like consumers, companies are also looking to save money and maximize profit. One way of doing this is through acquisition strategies. Combining the operations of two companies is a very good option for companies that are looking to stregnthening the company’s competincies and competitiveness, this will ultimately open new market opportunities (Gamble/Thompson, p. 119). The benefit of this type of strategy, unlike alliances, they do not go far enough for the resources needed and a very important factor, ownership. In the following paragraphs, I will give two examples of two different companies in different industries and explain how they will stregnthen their market position through acquisiton, to include resources and competive capabilities. The first example I will use it Wells Fargo & Co. results from the acquisition of Wachovia Corporation. During the economic crisis Wells Fargo & Co. acquired Wachovia Corp in a bail out to keep the bank from going under. At one point Wachovia was Wells Fargo’s competitor. After the acquisiton it made Wells Fargo a banking giant absorbing its competion. Earnings from that acquisition have earned Wells Fargo Financial & Co. a 21% earnings since the acquistion, reporting record profits. This acquistion has allowed them to gain market share, this was mostly created by winning new customers. Mortgage loans was the top earner and low rates and prices of homes falling to record lows has allowed the company to grow even in these tough economic times. Additionally, the acquisition of Wacovia Corp. moves Wells Fargo as the second largest bank, second only to Bank of America. The strategy has allowed them to acquire a larger share of the financial market. The second company I will discuss is DuPont Nutrition & Health and Applied BioSciences acquisition of Danisco Corp. Once a long time partner of DuPont, is a very good and proven company, is a good fit because of their proven market science business and offers clear synergy for them. The acquisition will make them the clear leader in industrial biotechnology with inovations in global challenges in food production and fossil fuel. This effort will position the company ahead of all rivals addressing dramatic growth in human population in the years to come. Danisco is well established company that has research and application capabilities. This will create a more cost efficient operation of the combined companies. The applications do not need to be duplicated, meaning their buying power will increase, administrative functions do not need to be replicated, and will further create more cost savings by downsizing. This acquisition will also allow them to enter new product categories, for example 65% of Danisco’s revenue comes from specialty foods, product substitution items such as sweetners and enablers. This will allow them to enter renewable materials and addressing food needs. In conclusion, I have discussed Wells Fargo & Co. , and how their acquisition of Wachovia Corp has allowed the company to gain a larger geographic coverage has helped it create a more cost efficient operation by allowing to cut overhead costs by elliminating duplicate processes. Second, DuPont Nutrition & Health and Applied BioSciences acquisition of Danisco Corporation has allowed DuPont has made them the clear leader in industrial biotechnology with inovations in global challenges in food production and fossil fuel.

Psychology B.F Skiner - 2070 Words

B.F. Skinner Running head: B.F. Skinner and His Influence in Psychology B.F. Skinner and His Influence in Psychology Abstract B.F. Skinner was one of the most influential theorists in modern psychology. His work was very important and has been studied by many for years. Skinner was a very straightforward man and a very educated man. His theories have helped mankind in many ways. He has studied the behavior patterns of many living organisms. Skinner was a well-published writer. His work has been published in many journals. He also has written many books on behaviorism. His most important work was the study of behaviorism. First began by John B. Watson, behaviorism is one of the most widely studied theories today. B.F. Skinner and His†¦show more content†¦Psychological Beginning After graduating Skinner started writing, but that did not work out. Skinner started classes at Harvard University studying for his Masters Degree in Psychology. Skinner always had been interested in a nimal behavior after seeing the performing pigeons when he was younger. He also was interested in human behavior as well. This began when the man that taught him how to play the saxophone when he was younger told him how he would entertain troops. He would write the alphabet forward with his right and backwards with his left hand, add up some figures given to him and answer questions from the crowd all at the same time. The man said that it gave him a headache. Skinner wanted to know how he did all of that. Skinner read some of the works of some famous psychologists. He read some books on Pavlov and the work that he did with the dogs and the work of John B. Watson, a famous behaviorist. He really became interested in behaviorism when he met two men, Fred Keller and Charles Trueblood. Keller was a strict behaviorist. Skinner saw Trueblood carrying caged rats that he was working with in the laboratory. After that Skinner really started hitting the books. He had a complex schedule of w aking up, studying during breakfast, attending classes, study until nine o#8217;clock at night, and then going to bed. He held this regimen for two years straight. He did not have much of a life during those two years. When Skinner began working on his doctoral